When adding contrast to a piece the rule is: if you're going to make something different, make it really different, not just a little different. In the first example the headings are a bit bigger and bolder than the body text, but that's not enough for strong, effective contrast. The second example reverses the text at the top — white text on a black background — and uses a heavy typeface for the headlines that is completely different from the body text, both in boldness and in type family, to achieve eye-catching contrast.
 
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