language as a model for graphic design

language as a model for graphic design - antithesis

green line

Antithesis (an-tith´-uh-sis) is the sharp contrast between two opposing ideas or thoughts to intensify their difference. "The revolution promised freedom but brought slavery" is more intense than "The revolution brought slavery." Antithesis, through the sharp contrast between freedom and slavery, increases its emotional fervor. Some other examples:

"It has been my experience that folks who have no vices have very few virtues." — Abraham Lincoln
"That's one small step for man; one giant leap for mankind." — Neil Armstrong, Apollo 11 Moon Landing Speech

It can't be wrong if it feels so right.

Antithesis is used in this poster directed toward high school students to warn of the hazards of drunk driving. Taking one last drink before departing — "having one for the road" — contrasts sharply with a photograph depicting the loss of a leg in a traffic accident.

NEXT – irony